Saudi Horeca
Saudi Horeca is a trade fair for the hotel, restaurant and catering industry in Saudi Arabia, aimed at visitors and exhibitors of the hospitality sector. The fair is expected to take place on 7-9 December 2026 at the Riyadh Front Exhibition & Conference Center (RFECC) in Riyadh, Saudi Arabia. It is organised annually by the Saudi Event Management & Marketing Company (SEMARK).
Aphroa is not affiliated with Saudi Horeca or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Saudi Horeca
A simple plan around the dates of Saudi Horeca. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Saudi Horeca in the Hospitality sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Saudi Horeca.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Saudi Horeca within days. Update your pages with the questions you heard most at the stand.
What a hospitality website should show
Hoteliers, chefs and restaurant buyers look for clear product details, usable mobile pages and easy contact routes before a fair, and for a prompt, relevant reply afterwards.
Dedicated product pages
Give each product group, such as commercial kitchen equipment or hotel linen, its own page with clear photos, specifications and a visible contact route for buyers to check before the fair.
Test on mobile
Test your site on a phone over a weak connection, since a chef or hotel manager at your stand will often open your catalogue on the spot.
Build a fair page
Prepare a fair page that shows your price lists, certifications and delivery terms, and link it with a QR code on your stand so buyers find it quickly.
Follow up personally
Scan the business cards of hoteliers and restaurant buyers at your stand, note what each one asked for, and send a personal follow-up within a few days of the fair.
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Questions about Saudi Horeca
When is Saudi Horeca 2026?
Saudi Horeca 2026 is expected to take place on 7–9 December 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Saudi Horeca take place?
Saudi Horeca takes place in Riyadh, Saudi Arabia, at Riyadh Front Exhibition & Conference Center (RFECC).
Who organises Saudi Horeca?
Saudi Horeca is organised by Saudi Event Management & Marketing Company (SEMARK).
How can I prepare my website for Saudi Horeca?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreThe Hospitality Show
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