Cookie policy
On this page
Aphroa sets no cookies on your device when you read this website. It stores a few small settings in your browser, such as light or dark mode and your consent choice. Google Tag Manager and Google Analytics load only after you accept them. Nothing from Google is requested before that.
What we use
We use two kinds of browser storage: localStorage, which stays until it is deleted or expires, and sessionStorage, which is removed when you close the tab. In this policy we call both “cookies”, as is common. We use three categories:
- Necessary: remembers settings you choose and your consent choice. It needs no consent and cannot be switched off.
- Analytics: counts visits and shows us which pages are used (Google Analytics 4 through Google Tag Manager). Only with your consent.
- Marketing: lets us measure advertising campaigns and keeps Google click identifiers that reach us in a link. Only with your consent.
Change or withdraw your choice
You can open your choices at any time: (the same link is in the footer of every page). If you withdraw consent, Google tags stop with the next page load. You can delete stored items in your browser settings.
Consent mode
We use Google Consent Mode v2. Every visitor starts with analytics and marketing storage denied, in every country. Google Tag Manager is not loaded until you agree to analytics or marketing.
Items stored by this website
| Name | Where | Purpose | Duration | Category |
|---|---|---|---|---|
ap-consent |
localStorage | Remembers your cookie choice. | 12 months, then we ask again (sooner if we change the consent policy) | Necessary |
ap-theme |
localStorage | Remembers light or dark mode, only if you use the switch. | Until you delete it | Necessary |
ap-hint |
localStorage | Remembers that you saw the one-time hint about the dark-mode switch. | Until you delete it | Necessary |
ap-langbar |
localStorage | Remembers that you closed the language suggestion. | Until you delete it | Necessary |
ap-utm |
sessionStorage | Keeps the campaign tags (UTM) of the link you opened. Sent with a form you submit. | Until you close the tab | Necessary |
ap-land |
sessionStorage | Keeps the first page of your visit. Sent with a form you submit. | Until you close the tab | Necessary |
ap-ref |
sessionStorage | Keeps the first external website that sent you here. Sent with a form you submit. | Until you close the tab | Necessary |
ap-clk |
sessionStorage | Keeps Google click identifiers (gclid, gbraid, wbraid) of the link you opened. Stored only with marketing consent. Sent with a form you submit. | Until you close the tab | Marketing |
_ga |
Google cookie | Tells visitors apart for Google Analytics statistics. Set by the Google tag, only after you accept analytics. | 2 years | Analytics |
_ga_<container ID> |
Google cookie | Keeps the session state for Google Analytics 4. Set by the Google tag, only after you accept analytics. | 2 years | Analytics |
Items from other providers
- Google (only after you accept analytics or marketing): Google Tag Manager and Google Analytics 4 are provided by Google. They can set the items listed in the table above. See the privacy policy for the data and the transfer to the United States.
- Cloudflare Turnstile (only when you start to fill in a form): the spam check loads from challenges.cloudflare.com at that moment, not when the page opens. Cloudflare delivers this website and may use technical storage for security. We do not set or read it.
We use no social-media plug-ins, embedded videos or external fonts. Our fonts are served from our own server.
More information
Read how we handle personal data in the privacy policy. Questions about cookies: legal@aphroa.com.

