HRC – Hotel, Restaurant & Catering
HRC - Hotel, Restaurant & Catering is a trade fair for the hotel, restaurant and catering industry in the United Kingdom, aimed at visitors and exhibitors from the hospitality sector. It takes place at ExCeL London in London, United Kingdom, on 5-7 April 2027. The fair is held annually and is organised by Fresh Montgomery (Informa Markets).
Aphroa is not affiliated with HRC – Hotel, Restaurant & Catering or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for HRC – Hotel, Restaurant & Catering
A simple plan around the dates of HRC – Hotel, Restaurant & Catering. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at HRC – Hotel, Restaurant & Catering in the Hospitality sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for HRC – Hotel, Restaurant & Catering.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from HRC – Hotel, Restaurant & Catering within days. Update your pages with the questions you heard most at the stand.
What a hospitality website should show
Hoteliers, chefs and restaurant buyers look for clear product details, usable mobile pages and easy contact routes before a fair, and for a prompt, relevant reply afterwards.
Dedicated product pages
Give each product group, such as commercial kitchen equipment or hotel linen, its own page with clear photos, specifications and a visible contact route for buyers to check before the fair.
Test on mobile
Test your site on a phone over a weak connection, since a chef or hotel manager at your stand will often open your catalogue on the spot.
Build a fair page
Prepare a fair page that shows your price lists, certifications and delivery terms, and link it with a QR code on your stand so buyers find it quickly.
Follow up personally
Scan the business cards of hoteliers and restaurant buyers at your stand, note what each one asked for, and send a personal follow-up within a few days of the fair.
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Questions about HRC – Hotel, Restaurant & Catering
When is HRC – Hotel, Restaurant & Catering 2027?
HRC – Hotel, Restaurant & Catering 2027 takes place on 5–7 April 2027.
Where does HRC – Hotel, Restaurant & Catering take place?
HRC – Hotel, Restaurant & Catering takes place in London, United Kingdom, at ExCeL London.
Who organises HRC – Hotel, Restaurant & Catering?
HRC – Hotel, Restaurant & Catering is organised by Fresh Montgomery (Informa Markets).
How can I prepare my website for HRC – Hotel, Restaurant & Catering?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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