WPPI
WPPI is a trade fair for photography and videography equipment, serving visitors and exhibitors from the photography, videography and wider media and entertainment sectors. It takes place in Las Vegas, United States, at the Rio Hotel & Casino, from 28 February to 4 March 2027. The fair is held annually and is organised by Emerald. Exhibitors can present cameras, lighting, accessories and related services to professional photographers and videographers attending the event.
Aphroa is not affiliated with WPPI or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for WPPI
A simple plan around the dates of WPPI. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at WPPI in the Media, Entertainment & Broadcast sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for WPPI.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from WPPI within days. Update your pages with the questions you heard most at the stand.
What a media and broadcast website should show
Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.
Dedicated product pages
Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.
Mobile-ready demo videos
Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.
Multilingual rights information
Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.
Personal follow-up
Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.
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Questions about WPPI
When is WPPI 2027?
WPPI 2027 takes place on 28 February 2027 – 4 March 2027.
Where does WPPI take place?
WPPI takes place in Las Vegas, United States, at Rio Hotel & Casino.
Who organises WPPI?
WPPI is organised by Emerald.
How can I prepare my website for WPPI?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
LDI (Live Design International)
2–8 December 2026
Las Vegas, United States
Sector: Media, Entertainment & Broadcast
Read moreThe NAMM Show
26–30 January 2027
Anaheim, United States
Sector: Media, Entertainment & Broadcast
Read moreNAB Show
4–7 April 2027
Las Vegas, United States
Sector: Media, Entertainment & Broadcast
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