NAB Show
NAB Show is a trade fair for visitors and exhibitors in broadcasting, media and entertainment technology, streaming and content creation. It takes place at the Las Vegas Convention Center in Las Vegas, United States, on 4-7 April 2027. The fair is held annually and was organised by the National Association of Broadcasters (NAB). The 2026 edition recorded 1,100 exhibitors and 58,000 visitors.
Aphroa is not affiliated with NAB Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for NAB Show
A simple plan around the dates of NAB Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at NAB Show in the Media, Entertainment & Broadcast sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for NAB Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from NAB Show within days. Update your pages with the questions you heard most at the stand.
What a media and broadcast website should show
Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.
Dedicated product pages
Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.
Mobile-ready demo videos
Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.
Multilingual rights information
Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.
Personal follow-up
Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.
Not sure where your website stands?
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Questions about NAB Show
When is NAB Show 2027?
NAB Show 2027 takes place on 4–7 April 2027.
Where does NAB Show take place?
NAB Show takes place in Las Vegas, United States, at Las Vegas Convention Center.
How many exhibitors does NAB Show have?
Exhibitors of the 2026 edition: 1,100.
Who organises NAB Show?
NAB Show is organised by National Association of Broadcasters (NAB).
How can I prepare my website for NAB Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
NAB Show New York
21–22 October 2026
New York, United States
Sector: Media, Entertainment & Broadcast
Read moreThe NAMM Show
26–30 January 2027
Anaheim, United States
Sector: Media, Entertainment & Broadcast
Read moreSPORTEL Monaco
19–21 October 2026
Monaco, Monaco
Sector: Media, Entertainment & Broadcast
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