The NAMM Show
The NAMM Show is a trade fair for musical instruments, audio and production products, serving visitors and exhibitors from the music and sound industry. It takes place on 26-30 January 2027 at the Anaheim Convention Center in Anaheim, United States. The fair is held annually and listed 5,400 exhibitors in the 2026 edition. It is organised by NAMM (National Association of Music Merchants).
Aphroa is not affiliated with The NAMM Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for The NAMM Show
A simple plan around the dates of The NAMM Show. Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at The NAMM Show in the Media, Entertainment & Broadcast sector and check that each item has its own page.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for The NAMM Show.
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from The NAMM Show within days. Update your pages with the questions you heard most at the stand.
What a media and broadcast website should show
Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.
Dedicated product pages
Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.
Mobile-ready demo videos
Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.
Multilingual rights information
Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.
Personal follow-up
Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about The NAMM Show
When is The NAMM Show 2027?
The NAMM Show 2027 takes place on 26–30 January 2027.
Where does The NAMM Show take place?
The NAMM Show takes place in Anaheim, United States, at Anaheim Convention Center.
How many exhibitors does The NAMM Show have?
Exhibitors of the 2026 edition: 5,400.
Who organises The NAMM Show?
The NAMM Show is organised by NAMM (National Association of Music Merchants).
How can I prepare my website for The NAMM Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
NAB Show New York
21–22 October 2026
New York, United States
Sector: Media, Entertainment & Broadcast
Read moreNAB Show
4–7 April 2027
Las Vegas, United States
Sector: Media, Entertainment & Broadcast
Read moreSPORTEL Monaco
19–21 October 2026
Monaco, Monaco
Sector: Media, Entertainment & Broadcast
Read moreExhibiting at The NAMM Show? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings