Work Truck Week
Work Truck Week is a trade fair for visitors and exhibitors from the commercial vehicles and logistics sector, covering work trucks, commercial vehicle bodies and fleet solutions. It takes place at the Indiana Convention Center in Indianapolis, United States, on 9-12 March 2027. The fair is held annually and is organised by NTEA - The Association for the Work Truck Industry.
Aphroa is not affiliated with Work Truck Week or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Work Truck Week
A simple plan around the dates of Work Truck Week. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Work Truck Week in the Commercial Vehicles & Logistics sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Work Truck Week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Work Truck Week within days. Update your pages with the questions you heard most at the stand.
What a commercial vehicles website should show
Fleet managers, hauliers and dealers check specifications, payloads and service coverage on a company website before a fair, and return afterwards to compare options and make contact.
Dedicated range pages
Give each vehicle range or service its own page with payload, dimensions and downloadable data sheets, so fleet managers can check specifications before they reach your stand.
Fast mobile loading
Test your site on a phone over mobile data. Buyers walking a busy hall will open your pages in seconds, so keep spec tables and brochures quick to load.
Local languages, consistent contacts
Offer your key pages in the languages of the hauliers and dealers you expect, and keep your contact and service-network details correct and identical everywhere.
QR code lead capture
Print a QR code on your stand that opens a page made for the fair, then scan visitors' business cards to record each fleet buyer's size and vehicle needs.
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Questions about Work Truck Week
When is Work Truck Week 2027?
Work Truck Week 2027 takes place on 9–12 March 2027.
Where does Work Truck Week take place?
Work Truck Week takes place in Indianapolis, United States, at Indiana Convention Center.
Who organises Work Truck Week?
Work Truck Week is organised by NTEA - The Association for the Work Truck Industry.
How can I prepare my website for Work Truck Week?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreMid-America Trucking Show
18–20 March 2027
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Read moreProMat
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