Trade fair

ProMat

Updated

ProMat is a trade fair for material handling, warehouse automation and supply chain technologies, designed for visitors and exhibitors from the commercial vehicles and logistics sector. It takes place in Chicago, United States, at McCormick Place, from 19 to 21 April 2027. The fair is organised by MHI and is held every two years, in odd-numbered years.

Aphroa is not affiliated with ProMat or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for ProMat

A simple plan around the dates of ProMat. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ProMat in the Commercial Vehicles & Logistics sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ProMat.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from ProMat within days. Update your pages with the questions you heard most at the stand.

For commercial vehicle exhibitors

What a commercial vehicles website should show

Fleet managers, hauliers and dealers check specifications, payloads and service coverage on a company website before a fair, and return afterwards to compare options and make contact.

Dedicated range pages

Give each vehicle range or service its own page with payload, dimensions and downloadable data sheets, so fleet managers can check specifications before they reach your stand.

Fast mobile loading

Test your site on a phone over mobile data. Buyers walking a busy hall will open your pages in seconds, so keep spec tables and brochures quick to load.

Local languages, consistent contacts

Offer your key pages in the languages of the hauliers and dealers you expect, and keep your contact and service-network details correct and identical everywhere.

QR code lead capture

Print a QR code on your stand that opens a page made for the fair, then scan visitors' business cards to record each fleet buyer's size and vehicle needs.

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FAQ

Questions about ProMat

When is ProMat 2027?

ProMat 2027 takes place on 19–21 April 2027.

Where does ProMat take place?

ProMat takes place in Chicago, United States, at McCormick Place.

Who organises ProMat?

ProMat is organised by MHI.

How can I prepare my website for ProMat?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

Work Truck Week

9–12 March 2027

Indianapolis, United States

Sector: Commercial Vehicles & Logistics

Read more

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