Trade fair

HDAW (Heavy Duty Aftermarket Week)

HDAW (Heavy Duty Aftermarket Week) is a trade fair for visitors and exhibitors in the heavy-duty vehicle spare parts and aftermarket sector. It takes place in Grapevine, United States, at the Gaylord Texan Resort & Convention Center, and is expected to take place on 18-21 January 2027. The fair is held annually and is organised by William T. Glasgow, Inc. (Heavy Duty Aftermarket Dialogue).

Aphroa is not affiliated with HDAW (Heavy Duty Aftermarket Week) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for HDAW (Heavy Duty Aftermarket Week)

A simple plan around the dates of HDAW (Heavy Duty Aftermarket Week). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at HDAW (Heavy Duty Aftermarket Week) in the Commercial Vehicles & Logistics sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for HDAW (Heavy Duty Aftermarket Week).

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from HDAW (Heavy Duty Aftermarket Week) within days. Update your pages with the questions you heard most at the stand.

For commercial vehicle exhibitors

What a commercial vehicles website should show

Fleet managers, hauliers and dealers check specifications, payloads and service coverage on a company website before a fair, and return afterwards to compare options and make contact.

Dedicated range pages

Give each vehicle range or service its own page with payload, dimensions and downloadable data sheets, so fleet managers can check specifications before they reach your stand.

Fast mobile loading

Test your site on a phone over mobile data. Buyers walking a busy hall will open your pages in seconds, so keep spec tables and brochures quick to load.

Local languages, consistent contacts

Offer your key pages in the languages of the hauliers and dealers you expect, and keep your contact and service-network details correct and identical everywhere.

QR code lead capture

Print a QR code on your stand that opens a page made for the fair, then scan visitors' business cards to record each fleet buyer's size and vehicle needs.

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FAQ

Questions about HDAW (Heavy Duty Aftermarket Week)

When is HDAW (Heavy Duty Aftermarket Week) 2027?

HDAW (Heavy Duty Aftermarket Week) 2027 is expected to take place on 18–21 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does HDAW (Heavy Duty Aftermarket Week) take place?

HDAW (Heavy Duty Aftermarket Week) takes place in Grapevine, United States, at Gaylord Texan Resort & Convention Center.

Who organises HDAW (Heavy Duty Aftermarket Week)?

HDAW (Heavy Duty Aftermarket Week) is organised by William T. Glasgow, Inc. (Heavy Duty Aftermarket Dialogue).

How can I prepare my website for HDAW (Heavy Duty Aftermarket Week)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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