Sirha Lyon
Sirha Lyon is a trade fair for food service, restaurant and hospitality professionals, held for visitors and exhibitors of the sector. The fair takes place at Eurexpo Lyon in Lyon, France, on 21-25 January 2027, alongside the Bocuse d'Or. It is held every two years. The 2025 edition had 2,300 exhibitors and 257,363 visitors, and GL events Exhibitions organises it.
Aphroa is not affiliated with Sirha Lyon or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Sirha Lyon
A simple plan around the dates of Sirha Lyon. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Sirha Lyon in the Hospitality sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Sirha Lyon.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Sirha Lyon within days. Update your pages with the questions you heard most at the stand.
What a hospitality website should show
Hoteliers, chefs and restaurant buyers look for clear product details, usable mobile pages and easy contact routes before a fair, and for a prompt, relevant reply afterwards.
Dedicated product pages
Give each product group, such as commercial kitchen equipment or hotel linen, its own page with clear photos, specifications and a visible contact route for buyers to check before the fair.
Test on mobile
Test your site on a phone over a weak connection, since a chef or hotel manager at your stand will often open your catalogue on the spot.
Build a fair page
Prepare a fair page that shows your price lists, certifications and delivery terms, and link it with a QR code on your stand so buyers find it quickly.
Follow up personally
Scan the business cards of hoteliers and restaurant buyers at your stand, note what each one asked for, and send a personal follow-up within a few days of the fair.
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Questions about Sirha Lyon
When is Sirha Lyon 2027?
Sirha Lyon 2027 takes place on 21–25 January 2027.
Where does Sirha Lyon take place?
Sirha Lyon takes place in Lyon, France, at Eurexpo Lyon.
How many exhibitors does Sirha Lyon have?
Exhibitors of the 2025 edition: 2,300.
Who organises Sirha Lyon?
Sirha Lyon is organised by GL events Exhibitions.
How can I prepare my website for Sirha Lyon?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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