INTERNORGA
INTERNORGA is a trade fair for the hospitality sector, serving visitors and exhibitors from hotels, restaurants, catering, bakery and confectionery. It takes place at Hamburg Messe und Congress in Hamburg, Germany, from 12-16 March 2027. The fair is held annually. The 2026 edition recorded 1,200 exhibitors and 85,000 visitors, giving exhibitors a clear picture of the scale of the audience they can expect to reach.
Aphroa is not affiliated with INTERNORGA or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for INTERNORGA
A simple plan around the dates of INTERNORGA. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at INTERNORGA in the Hospitality sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for INTERNORGA.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from INTERNORGA within days. Update your pages with the questions you heard most at the stand.
What a hospitality website should show
Hoteliers, chefs and restaurant buyers look for clear product details, usable mobile pages and easy contact routes before a fair, and for a prompt, relevant reply afterwards.
Dedicated product pages
Give each product group, such as commercial kitchen equipment or hotel linen, its own page with clear photos, specifications and a visible contact route for buyers to check before the fair.
Test on mobile
Test your site on a phone over a weak connection, since a chef or hotel manager at your stand will often open your catalogue on the spot.
Build a fair page
Prepare a fair page that shows your price lists, certifications and delivery terms, and link it with a QR code on your stand so buyers find it quickly.
Follow up personally
Scan the business cards of hoteliers and restaurant buyers at your stand, note what each one asked for, and send a personal follow-up within a few days of the fair.
Not sure where your website stands?
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Questions about INTERNORGA
When is INTERNORGA 2027?
INTERNORGA 2027 takes place on 12–16 March 2027.
Where does INTERNORGA take place?
INTERNORGA takes place in Hamburg, Germany, at Hamburg Messe und Congress.
How many exhibitors does INTERNORGA have?
Exhibitors of the 2026 edition: 1,200.
Who organises INTERNORGA?
INTERNORGA is organised by Hamburg Messe und Congress GmbH.
How can I prepare my website for INTERNORGA?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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