Trade fair

HOTELEX Shanghai

HOTELEX Shanghai is a trade fair for the hospitality industry, serving visitors and exhibitors in hotel, restaurant, cafe and catering equipment and food and beverage services. It takes place from 30 March to 2 April 2027 at the National Exhibition and Convention Center (NECC) in Shanghai, China. The fair is held annually and recorded 4,018 exhibitors and 303,576 visitors in the 2026 edition.

Aphroa is not affiliated with HOTELEX Shanghai or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for HOTELEX Shanghai

A simple plan around the dates of HOTELEX Shanghai. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at HOTELEX Shanghai in the Hospitality sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for HOTELEX Shanghai.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from HOTELEX Shanghai within days. Update your pages with the questions you heard most at the stand.

For hospitality exhibitors

What a hospitality website should show

Hoteliers, chefs and restaurant buyers look for clear product details, usable mobile pages and easy contact routes before a fair, and for a prompt, relevant reply afterwards.

Dedicated product pages

Give each product group, such as commercial kitchen equipment or hotel linen, its own page with clear photos, specifications and a visible contact route for buyers to check before the fair.

Test on mobile

Test your site on a phone over a weak connection, since a chef or hotel manager at your stand will often open your catalogue on the spot.

Build a fair page

Prepare a fair page that shows your price lists, certifications and delivery terms, and link it with a QR code on your stand so buyers find it quickly.

Follow up personally

Scan the business cards of hoteliers and restaurant buyers at your stand, note what each one asked for, and send a personal follow-up within a few days of the fair.

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FAQ

Questions about HOTELEX Shanghai

When is HOTELEX Shanghai 2027?

HOTELEX Shanghai 2027 takes place on 30 March 2027 – 2 April 2027.

Where does HOTELEX Shanghai take place?

HOTELEX Shanghai takes place in Shanghai, China, at National Exhibition and Convention Center (NECC).

How many exhibitors does HOTELEX Shanghai have?

Exhibitors of the 2026 edition: 4,018.

Who organises HOTELEX Shanghai?

HOTELEX Shanghai is organised by Informa Markets China (Shanghai Sinoexpo Informa).

How can I prepare my website for HOTELEX Shanghai?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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