SIGGRAPH
SIGGRAPH is an annual trade fair and conference for visitors and exhibitors from the computer graphics, animation and visual effects industries. It is organised by ACM SIGGRAPH and is expected to take place in Los Angeles, United States, on 8-12 August 2027. The event brings together professionals and suppliers from the media, entertainment and broadcast sector.
Aphroa is not affiliated with SIGGRAPH or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SIGGRAPH
A simple plan around the dates of SIGGRAPH. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SIGGRAPH in the Media, Entertainment & Broadcast sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SIGGRAPH.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from SIGGRAPH within days. Update your pages with the questions you heard most at the stand.
What a media and broadcast website should show
Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.
Dedicated product pages
Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.
Mobile-ready demo videos
Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.
Multilingual rights information
Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.
Personal follow-up
Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.
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Questions about SIGGRAPH
When is SIGGRAPH 2027?
SIGGRAPH 2027 is expected to take place on 8–12 August 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does SIGGRAPH take place?
SIGGRAPH takes place in Los Angeles, United States.
Who organises SIGGRAPH?
SIGGRAPH is organised by ACM SIGGRAPH.
How can I prepare my website for SIGGRAPH?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
LDI (Live Design International)
2–8 December 2026
Las Vegas, United States
Sector: Media, Entertainment & Broadcast
Read moreThe NAMM Show
26–30 January 2027
Anaheim, United States
Sector: Media, Entertainment & Broadcast
Read moreWPPI
28 February 2027 – 4 March 2027
Las Vegas, United States
Sector: Media, Entertainment & Broadcast
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