Outdoor Retailer (Summer)
Outdoor Retailer (Summer) is a trade fair for visitors and exhibitors of the outdoor, camping, trekking and winter sports sector. It is expected to take place on 18-20 August 2027 at the Minneapolis Convention Center in Minneapolis, United States. The fair is held twice a year, with summer and winter editions, and the 2026 edition recorded 275 exhibitors and 1,800 visitors.
Aphroa is not affiliated with Outdoor Retailer (Summer) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Outdoor Retailer (Summer)
A simple plan around the dates of Outdoor Retailer (Summer). Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Outdoor Retailer (Summer) in the Sports, Outdoor & Fitness sector and check that each item has its own page.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Outdoor Retailer (Summer).
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from Outdoor Retailer (Summer) within days. Update your pages with the questions you heard most at the stand.
What a sports and outdoor website should show
Buyers in sports, outdoor and fitness check ranges, specifications, trade terms and contact details online before a fair, and return to the site afterwards to order.
Complete product pages
Check that every product page shows sizes, materials and care details, and that the contact data is correct. Retail buyers often look at your range online before they visit your stand.
Phone-ready site
Test your site on a phone before the fair. Fitness and outdoor buyers walk the halls with their phones, so product images and spec sheets must load quickly.
Multilingual fair page
Make a fair page in the languages of your visitors, with your wholesale terms, minimum order quantities and a downloadable catalogue. Link it from a QR code on your stand.
Tagged follow-up contacts
Scan each business card at your stand and note the product group the buyer asked about, such as trail shoes or gym machines. Send each contact a follow-up soon after the fair.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about Outdoor Retailer (Summer)
When is Outdoor Retailer (Summer) 2027?
Outdoor Retailer (Summer) 2027 is expected to take place on 18–20 August 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Outdoor Retailer (Summer) take place?
Outdoor Retailer (Summer) takes place in Minneapolis, United States, at Minneapolis Convention Center.
How many exhibitors does Outdoor Retailer (Summer) have?
Exhibitors of the 2026 edition: 275.
Who organises Outdoor Retailer (Summer)?
Outdoor Retailer (Summer) is organised by SIA (SnowSports Industries America).
How can I prepare my website for Outdoor Retailer (Summer)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Surf Expo (January)
6–8 January 2027
Orlando, United States
Sector: Sports, Outdoor & Fitness
Read moreSHOT Show
19–22 January 2027
Las Vegas, United States
Sector: Sports, Outdoor & Fitness
Read morePGA Show
26–29 January 2027
Orlando, United States
Sector: Sports, Outdoor & Fitness
Read moreExhibiting at Outdoor Retailer (Summer)? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings