SHOT Show
SHOT Show is a trade fair for shooting sports, hunting, outdoor and law enforcement products, held for visitors and exhibitors of the sector. It takes place in Las Vegas, United States, at the Venetian Expo + Caesars Forum, on 19-22 January 2027. The fair is organised by the National Shooting Sports Foundation (NSSF) and is held annually. The 2026 edition had 2,700 exhibitors.
Aphroa is not affiliated with SHOT Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SHOT Show
A simple plan around the dates of SHOT Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SHOT Show in the Sports, Outdoor & Fitness sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SHOT Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from SHOT Show within days. Update your pages with the questions you heard most at the stand.
What a sports and outdoor website should show
Buyers in sports, outdoor and fitness check ranges, specifications, trade terms and contact details online before a fair, and return to the site afterwards to order.
Complete product pages
Check that every product page shows sizes, materials and care details, and that the contact data is correct. Retail buyers often look at your range online before they visit your stand.
Phone-ready site
Test your site on a phone before the fair. Fitness and outdoor buyers walk the halls with their phones, so product images and spec sheets must load quickly.
Multilingual fair page
Make a fair page in the languages of your visitors, with your wholesale terms, minimum order quantities and a downloadable catalogue. Link it from a QR code on your stand.
Tagged follow-up contacts
Scan each business card at your stand and note the product group the buyer asked about, such as trail shoes or gym machines. Send each contact a follow-up soon after the fair.
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Questions about SHOT Show
When is SHOT Show 2027?
SHOT Show 2027 takes place on 19–22 January 2027.
Where does SHOT Show take place?
SHOT Show takes place in Las Vegas, United States, at Venetian Expo + Caesars Forum.
How many exhibitors does SHOT Show have?
Exhibitors of the 2026 edition: 2,700.
Who organises SHOT Show?
SHOT Show is organised by National Shooting Sports Foundation (NSSF).
How can I prepare my website for SHOT Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
FIBO
8–11 April 2027
Cologne, Germany
Sector: Sports, Outdoor & Fitness
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