Surf Expo (January)
Surf Expo (January) is a trade fair for water sports and beach lifestyle products, intended for visitors and exhibitors of the sports, outdoor and fitness sector. It is expected to take place on 6-8 January 2027 at the Orange County Convention Center in Orlando, United States. The fair is held twice a year and is organised by Emerald. Exhibitors and trade visitors from the surf, paddle, swim and coastal lifestyle markets use it to meet and present products.
Aphroa is not affiliated with Surf Expo (January) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Surf Expo (January)
A simple plan around the dates of Surf Expo (January). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Surf Expo (January) in the Sports, Outdoor & Fitness sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Surf Expo (January).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Surf Expo (January) within days. Update your pages with the questions you heard most at the stand.
What a sports and outdoor website should show
Buyers in sports, outdoor and fitness check ranges, specifications, trade terms and contact details online before a fair, and return to the site afterwards to order.
Complete product pages
Check that every product page shows sizes, materials and care details, and that the contact data is correct. Retail buyers often look at your range online before they visit your stand.
Phone-ready site
Test your site on a phone before the fair. Fitness and outdoor buyers walk the halls with their phones, so product images and spec sheets must load quickly.
Multilingual fair page
Make a fair page in the languages of your visitors, with your wholesale terms, minimum order quantities and a downloadable catalogue. Link it from a QR code on your stand.
Tagged follow-up contacts
Scan each business card at your stand and note the product group the buyer asked about, such as trail shoes or gym machines. Send each contact a follow-up soon after the fair.
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Questions about Surf Expo (January)
When is Surf Expo (January) 2027?
Surf Expo (January) 2027 is expected to take place on 6–8 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Surf Expo (January) take place?
Surf Expo (January) takes place in Orlando, United States, at Orange County Convention Center.
Who organises Surf Expo (January)?
Surf Expo (January) is organised by Emerald.
How can I prepare my website for Surf Expo (January)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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