NeoCon
NeoCon is a trade fair for commercial interior design and office furniture, aimed at visitors and exhibitors of the furniture and interior design sector. The fair is expected to take place on 14-16 June 2027 in Chicago, United States, at The Mart (Merchandise Mart). NeoCon is held annually and is organised by Merchandise Mart Properties (The Mart), which also operates the venue.
Aphroa is not affiliated with NeoCon or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for NeoCon
A simple plan around the dates of NeoCon. Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at NeoCon in the Furniture & Interior Design sector and check that each item has its own page.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for NeoCon.
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from NeoCon within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about NeoCon
When is NeoCon 2027?
NeoCon 2027 is expected to take place on 14–16 June 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does NeoCon take place?
NeoCon takes place in Chicago, United States, at The Mart (Merchandise Mart).
Who organises NeoCon?
NeoCon is organised by Merchandise Mart Properties (The Mart).
How can I prepare my website for NeoCon?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
YANEXPO Kayseri – Wood, Metal, Plastic Supply Industry Fair
19–22 November 2026
Kayseri, Turkey
Sector: Furniture & Interior Design
Read moreIIFF – International Istanbul Furniture Fair
19–23 January 2027
Istanbul, Turkey
Sector: Furniture & Interior Design
Read moreimm cologne
19–22 January 2027
Cologne, Germany
Sector: Furniture & Interior Design
Read moreExhibiting at NeoCon? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings