IIFF – International Istanbul Furniture Fair
IIFF - International Istanbul Furniture Fair is a trade fair for visitors and exhibitors of the furniture and interior design sector. It takes place at Tüyap Fair and Congress Centre & Istanbul Expo Center in Istanbul, Turkey, on 19-23 January 2027. The fair is held annually and covers furniture for the home, office, hotel and outdoor use, as well as decoration. The 2026 edition recorded 132,912 visitors.
Aphroa is not affiliated with IIFF – International Istanbul Furniture Fair or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IIFF – International Istanbul Furniture Fair
A simple plan around the dates of IIFF – International Istanbul Furniture Fair. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IIFF – International Istanbul Furniture Fair in the Furniture & Interior Design sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IIFF – International Istanbul Furniture Fair.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IIFF – International Istanbul Furniture Fair within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
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Questions about IIFF – International Istanbul Furniture Fair
When is IIFF – International Istanbul Furniture Fair 2027?
IIFF – International Istanbul Furniture Fair 2027 takes place on 19–23 January 2027.
Where does IIFF – International Istanbul Furniture Fair take place?
IIFF – International Istanbul Furniture Fair takes place in Istanbul, Turkey, at Tüyap Fair and Congress Centre & Istanbul Expo Center.
Who organises IIFF – International Istanbul Furniture Fair?
IIFF – International Istanbul Furniture Fair is organised by MOS Fair Inc. & Tüyap Fairs and Exhibition Organization Inc..
How can I prepare my website for IIFF – International Istanbul Furniture Fair?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
High Point Market (Fall)
17–21 October 2026
High Point, United States
Sector: Furniture & Interior Design
Read moreSalone del Mobile.Milano
13–18 April 2027
Milan, Italy
Sector: Furniture & Interior Design
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