imm cologne
imm cologne is an international trade fair for furniture and interior design, aimed at visitors and exhibitors of the furniture and interior sector, including those looking for a B2B sourcing platform. It takes place at Koelnmesse in Cologne, Germany, from 19-22 January 2027. The fair is held annually and had 339 exhibitors in the 2026 edition.
Aphroa is not affiliated with imm cologne or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for imm cologne
A simple plan around the dates of imm cologne. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at imm cologne in the Furniture & Interior Design sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for imm cologne.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from imm cologne within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
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Questions about imm cologne
When is imm cologne 2027?
imm cologne 2027 takes place on 19–22 January 2027.
Where does imm cologne take place?
imm cologne takes place in Cologne, Germany, at Koelnmesse.
How many exhibitors does imm cologne have?
Exhibitors of the 2026 edition: 339.
Who organises imm cologne?
imm cologne is organised by Koelnmesse GmbH.
How can I prepare my website for imm cologne?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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