January Furniture Show
January Furniture Show is an annual trade fair for retail furniture and bed suppliers and for the retailers and buyers who source from them. The fair takes place at NEC Birmingham in Birmingham, United Kingdom, from 24-27 January 2027, and it is organised by Clarion Events Ltd. Exhibitors present furniture and bedding ranges for the British retail market, and visitors from the furniture and interior design sector attend to view the new collections.
Aphroa is not affiliated with January Furniture Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for January Furniture Show
A simple plan around the dates of January Furniture Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at January Furniture Show in the Furniture & Interior Design sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for January Furniture Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from January Furniture Show within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
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Questions about January Furniture Show
When is January Furniture Show 2027?
January Furniture Show 2027 takes place on 24–27 January 2027.
Where does January Furniture Show take place?
January Furniture Show takes place in Birmingham, United Kingdom, at NEC Birmingham.
Who organises January Furniture Show?
January Furniture Show is organised by Clarion Events Ltd.
How can I prepare my website for January Furniture Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreimm cologne
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