interzum
interzum is a trade fair for suppliers of components, materials and machinery for furniture production and interior design, serving exhibitors and professional visitors from the sector. It takes place at Koelnmesse in Cologne, Germany, from 11-14 May 2027. The fair is held every two years, in odd-numbered years, and recorded 61,000 visitors in the 2025 edition.
Aphroa is not affiliated with interzum or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for interzum
A simple plan around the dates of interzum. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at interzum in the Furniture & Interior Design sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for interzum.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from interzum within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
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Questions about interzum
When is interzum 2027?
interzum 2027 takes place on 11–14 May 2027.
Where does interzum take place?
interzum takes place in Cologne, Germany, at Koelnmesse.
Who organises interzum?
interzum is organised by Koelnmesse GmbH.
How can I prepare my website for interzum?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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