Trade fair

Hispack

Hispack is a packaging trade fair for visitors and exhibitors from the packaging, processing, labelling, logistics and automation sectors serving the Iberian market. It takes place at Fira de Barcelona - Gran Via in Barcelona, Spain, on 4-7 May 2027. The fair is held at irregular intervals. The 2024 edition had 819 exhibitors and 24,287 visitors.

Aphroa is not affiliated with Hispack or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Hispack

A simple plan around the dates of Hispack. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Hispack in the Packaging sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Hispack.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Hispack within days. Update your pages with the questions you heard most at the stand.

For packaging exhibitors

What a packaging website should show

Packaging buyers look for clear product ranges, specifications and compliance documents before a fair, then want a quick way to continue the conversation afterwards.

Product group pages

Give each product group, such as folding cartons, flexible films or filling lines, its own clear page with specifications, so buyers can check what you offer before the fair.

Certificates and data sheets

Put your material data sheets and food-contact or recycling certificates where visitors can find them, since packaging buyers often ask for these documents before they request a quote.

Fast multilingual pages

Make sure your pages load quickly on a phone at the stand, and offer the pages in the languages of your buyers, such as German, French or Spanish.

Scan and follow up

Use the business-card scanner to capture each visitor's details at the stand, note the packaging format they need, and follow up every contact within days of the fair.

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FAQ

Questions about Hispack

When is Hispack 2027?

Hispack 2027 takes place on 4–7 May 2027.

Where does Hispack take place?

Hispack takes place in Barcelona, Spain, at Fira de Barcelona - Gran Via.

How many exhibitors does Hispack have?

Exhibitors of the 2024 edition: 819.

Who organises Hispack?

Hispack is organised by Fira de Barcelona.

How can I prepare my website for Hispack?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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