Empack Madrid
Empack Madrid is a packaging trade fair for visitors and exhibitors of the packaging sector, covering packaging materials, packaging machinery, labelling and reuse solutions. It takes place at IFEMA Madrid in Madrid, Spain, and is expected to take place on 11-12 November 2026. Organised by Easyfairs, the fair is held annually. The 2025 edition counted 180 exhibitors and 12,200 visitors.
Aphroa is not affiliated with Empack Madrid or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Empack Madrid
A simple plan around the dates of Empack Madrid. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Empack Madrid in the Packaging sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Empack Madrid.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Empack Madrid within days. Update your pages with the questions you heard most at the stand.
What a packaging website should show
Packaging buyers look for clear product ranges, specifications and compliance documents before a fair, then want a quick way to continue the conversation afterwards.
Product group pages
Give each product group, such as folding cartons, flexible films or filling lines, its own clear page with specifications, so buyers can check what you offer before the fair.
Certificates and data sheets
Put your material data sheets and food-contact or recycling certificates where visitors can find them, since packaging buyers often ask for these documents before they request a quote.
Fast multilingual pages
Make sure your pages load quickly on a phone at the stand, and offer the pages in the languages of your buyers, such as German, French or Spanish.
Scan and follow up
Use the business-card scanner to capture each visitor's details at the stand, note the packaging format they need, and follow up every contact within days of the fair.
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Questions about Empack Madrid
When is Empack Madrid 2026?
Empack Madrid 2026 is expected to take place on 11–12 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Empack Madrid take place?
Empack Madrid takes place in Madrid, Spain, at IFEMA Madrid.
How many exhibitors does Empack Madrid have?
Exhibitors of the 2025 edition: 180.
Who organises Empack Madrid?
Empack Madrid is organised by Easyfairs.
How can I prepare my website for Empack Madrid?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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