Trade fair

Franchise Istanbul Expo

Franchise Istanbul Expo is a trade fair for franchise and branded dealership systems, bringing together franchisors, investors and entrepreneurs. It takes place in Istanbul, Turkey, at the Tüyap Fair and Congress Centre, on 18-21 March 2027. The fair is held annually and is organised by Tüyap Specialised Fairs Inc. in cooperation with UFRAD. The 2026 edition featured 54 brands.

Aphroa is not affiliated with Franchise Istanbul Expo or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Franchise Istanbul Expo

A simple plan around the dates of Franchise Istanbul Expo. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Franchise Istanbul Expo in the Retail, Franchise & E-commerce sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Franchise Istanbul Expo.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Franchise Istanbul Expo within days. Update your pages with the questions you heard most at the stand.

For retail and e-commerce exhibitors

What a retail and franchise website should show

Investors, store owners and buyers check a company's concept, range, terms and contact details online before a fair, and return to them afterwards to follow up.}]}ârnĂŠ

Franchise offer page

Give your franchise offer or retail concept its own clear page, with the investment needed, support provided and contact details, so interested investors can check you before they reach your stand.

Mobile-ready range and terms

Make sure your product range and wholesale terms are easy to find on a phone, so a buyer at the stand can confirm your minimum order and delivery times quickly.

Pages in your visitors' languages

Offer your key pages in the languages of the franchise investors and marketplace sellers you expect, and check that the contact details match on every language version.

Follow up every contact

Collect the details of every store owner, buyer or investor you meet by scanning their business card, note what they asked about, and contact each one within days of the fair.

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FAQ

Questions about Franchise Istanbul Expo

When is Franchise Istanbul Expo 2027?

Franchise Istanbul Expo 2027 takes place on 18–21 March 2027.

Where does Franchise Istanbul Expo take place?

Franchise Istanbul Expo takes place in Istanbul, Turkey, at Tüyap Fair and Congress Centre.

How many exhibitors does Franchise Istanbul Expo have?

Exhibitors of the 2026 edition: 54.

Who organises Franchise Istanbul Expo?

Franchise Istanbul Expo is organised by Tüyap Specialised Fairs Inc. (in cooperation with UFRAD).

How can I prepare my website for Franchise Istanbul Expo?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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