eShow Madrid
eShow Madrid is a trade fair for e-commerce and digital marketing, aimed at visitors and exhibitors from the retail, franchise and online sales sector. It takes place in Madrid, Spain, at IFEMA Madrid on 4-5 November 2026. The fair is held annually and is organised by E-Show together with Tech Show Madrid. Companies exhibit digital marketing and online commerce solutions, while visitors use the two days to meet suppliers and follow developments in the sector.
Aphroa is not affiliated with eShow Madrid or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for eShow Madrid
A simple plan around the dates of eShow Madrid. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at eShow Madrid in the Retail, Franchise & E-commerce sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for eShow Madrid.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from eShow Madrid within days. Update your pages with the questions you heard most at the stand.
What a retail and franchise website should show
Investors, store owners and buyers check a company's concept, range, terms and contact details online before a fair, and return to them afterwards to follow up.}]}ârnĂŠ
Franchise offer page
Give your franchise offer or retail concept its own clear page, with the investment needed, support provided and contact details, so interested investors can check you before they reach your stand.
Mobile-ready range and terms
Make sure your product range and wholesale terms are easy to find on a phone, so a buyer at the stand can confirm your minimum order and delivery times quickly.
Pages in your visitors' languages
Offer your key pages in the languages of the franchise investors and marketplace sellers you expect, and check that the contact details match on every language version.
Follow up every contact
Collect the details of every store owner, buyer or investor you meet by scanning their business card, note what they asked about, and contact each one within days of the fair.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about eShow Madrid
When is eShow Madrid 2026?
eShow Madrid 2026 takes place on 4–5 November 2026.
Where does eShow Madrid take place?
eShow Madrid takes place in Madrid, Spain, at IFEMA Madrid.
Who organises eShow Madrid?
eShow Madrid is organised by E-Show (together with Tech Show Madrid).
How can I prepare my website for eShow Madrid?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Expo FAC (Farmacias y Cuidado Personal)
28–29 October 2026
Mexico City, Mexico
Sector: Retail, Franchise & E-commerce
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