Trade fair

Euroluce

Updated

Euroluce is an international lighting fair for visitors and exhibitors of the lighting sector. It takes place at Fiera Milano Rho in Milan, Italy, from 13 to 18 April 2027, together with Salone del Mobile.Milano. The fair is held every two years and is organised by FederlegnoArredo Eventi S.p.A. Lighting manufacturers present their products to trade professionals during the six days of the event.

Aphroa is not affiliated with Euroluce or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Euroluce

A simple plan around the dates of Euroluce. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Euroluce in the Lighting sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Euroluce.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Euroluce within days. Update your pages with the questions you heard most at the stand.

For lighting exhibitors

What a lighting website should show

Lighting designers, wholesalers and installers look for exact specifications, technical files and a clear route to contact before a fair, and a fast reply afterwards.

Product pages per range

Give each luminaire range its own product page with clear specifications, so a lighting designer can check wattage, colour temperature, IP rating and dimensions before they reach your stand.

Downloadable technical files

Offer datasheets, photometric files and certificates as plain downloads on the product page, because specifiers and wholesalers often ask for these first and may check them on a phone at the stand.

Fair-Specific QR landing page

Print a QR code on your stand that opens a page made for the fair, in the languages of your visitors, where an installer or project buyer can find your catalogue and contact details.

Prompt visitor Follow-Up

Scan the business cards of wholesalers, architects and installers as they visit, note which product line each one asked about, and write to every contact within a few days of the fair.

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FAQ

Questions about Euroluce

When is Euroluce 2027?

Euroluce 2027 takes place on 13–18 April 2027.

Where does Euroluce take place?

Euroluce takes place in Milan, Italy, at Fiera Milano Rho.

Who organises Euroluce?

Euroluce is organised by FederlegnoArredo Eventi S.p.A..

How can I prepare my website for Euroluce?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

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