Trade fair

DMEA

DMEA is a trade fair for digital health, healthcare IT and e-health solutions, intended for visitors and exhibitors of the healthcare sector. It is expected to take place on 13-15 April 2027 at Messe Berlin in Berlin, Germany. The fair is held annually and was organised by Messe Berlin GmbH. The 2026 edition had 900 exhibitors and 22000 visitors.

Aphroa is not affiliated with DMEA or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for DMEA

A simple plan around the dates of DMEA. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at DMEA in the Healthcare, Medical & Dental sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for DMEA.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from DMEA within days. Update your pages with the questions you heard most at the stand.

For healthcare and dental exhibitors

What a healthcare and dental website should show

Hospital buyers, dentists and distributors look for clear product specifications, intended use, documents and regulatory details on a company website before they contact you or order after a fair.

Dedicated product pages

Give each device or consumable its own product page with specifications, intended use and downloadable documents, so a hospital buyer can check your range before the fair.

Visible certification details

Make sure certification details, such as CE marking, and your regulatory contact are correct and easy to find, because buyers often ask for them before they request a quote.

Mobile-Ready fair page

Check how your product pages load on a phone over a weak stand connection, and put a QR code on your banner that leads to a page made for the fair.

Personal contact Follow-Up

Scan the business cards of every dentist, distributor and procurement contact at your stand, note which product they asked about, and send a personal follow-up within days.

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FAQ

Questions about DMEA

When is DMEA 2027?

DMEA 2027 is expected to take place on 13–15 April 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does DMEA take place?

DMEA takes place in Berlin, Germany, at Messe Berlin.

How many exhibitors does DMEA have?

Exhibitors of the 2026 edition: 900.

Who organises DMEA?

DMEA is organised by Messe Berlin GmbH.

How can I prepare my website for DMEA?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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