MEDICA
MEDICA is a trade fair for visitors and exhibitors of the healthcare and medical sector, covering medical devices, diagnostics, laboratory equipment, health IT, physiotherapy and consumables. It is expected to take place at Messe Düsseldorf in Dusseldorf, Germany, on 16-19 November 2026. The fair is held annually. The 2025 edition recorded 4,821 exhibitors and 78,000 visitors.
Aphroa is not affiliated with MEDICA or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for MEDICA
A simple plan around the dates of MEDICA. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at MEDICA in the Healthcare, Medical & Dental sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for MEDICA.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from MEDICA within days. Update your pages with the questions you heard most at the stand.
What a healthcare and dental website should show
Hospital buyers, dentists and distributors look for clear product specifications, intended use, documents and regulatory details on a company website before they contact you or order after a fair.
Dedicated product pages
Give each device or consumable its own product page with specifications, intended use and downloadable documents, so a hospital buyer can check your range before the fair.
Visible certification details
Make sure certification details, such as CE marking, and your regulatory contact are correct and easy to find, because buyers often ask for them before they request a quote.
Mobile-Ready fair page
Check how your product pages load on a phone over a weak stand connection, and put a QR code on your banner that leads to a page made for the fair.
Personal contact Follow-Up
Scan the business cards of every dentist, distributor and procurement contact at your stand, note which product they asked about, and send a personal follow-up within days.
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Questions about MEDICA
When is MEDICA 2026?
MEDICA 2026 is expected to take place on 16–19 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel. The following edition: 15–18 November 2027.
Where does MEDICA take place?
MEDICA takes place in Dusseldorf, Germany, at Messe Düsseldorf.
How many exhibitors does MEDICA have?
Exhibitors of the 2025 edition: 4,821.
Who organises MEDICA?
MEDICA is organised by Messe Düsseldorf GmbH.
How can I prepare my website for MEDICA?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
COMPAMED
16–19 November 2026
Dusseldorf, Germany
Sector: Healthcare, Medical & Dental
Read moreIDS (International Dental Show)
16–20 March 2027
Cologne, Germany
Sector: Healthcare, Medical & Dental
Read moreREHACARE International
15–18 September 2027
Dusseldorf, Germany
Sector: Healthcare, Medical & Dental
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