IDS (International Dental Show)
IDS (International Dental Show) is a trade fair for dental technology, dental materials and equipment, and dentistry, aimed at visitors and exhibitors of the dental sector. It takes place at Koelnmesse in Cologne, Germany, from 16-20 March 2027. The fair is organised by Koelnmesse GmbH (GFDI / VDDI) and is held every two years. The 2025 edition recorded 2,010 exhibitors and 135,267 visitors.
Aphroa is not affiliated with IDS (International Dental Show) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IDS (International Dental Show)
A simple plan around the dates of IDS (International Dental Show). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IDS (International Dental Show) in the Healthcare, Medical & Dental sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IDS (International Dental Show).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IDS (International Dental Show) within days. Update your pages with the questions you heard most at the stand.
What a healthcare and dental website should show
Hospital buyers, dentists and distributors look for clear product specifications, intended use, documents and regulatory details on a company website before they contact you or order after a fair.
Dedicated product pages
Give each device or consumable its own product page with specifications, intended use and downloadable documents, so a hospital buyer can check your range before the fair.
Visible certification details
Make sure certification details, such as CE marking, and your regulatory contact are correct and easy to find, because buyers often ask for them before they request a quote.
Mobile-Ready fair page
Check how your product pages load on a phone over a weak stand connection, and put a QR code on your banner that leads to a page made for the fair.
Personal contact Follow-Up
Scan the business cards of every dentist, distributor and procurement contact at your stand, note which product they asked about, and send a personal follow-up within days.
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Questions about IDS (International Dental Show)
When is IDS (International Dental Show) 2027?
IDS (International Dental Show) 2027 takes place on 16–20 March 2027.
Where does IDS (International Dental Show) take place?
IDS (International Dental Show) takes place in Cologne, Germany, at Koelnmesse.
How many exhibitors does IDS (International Dental Show) have?
Exhibitors of the 2025 edition: 2,010.
Who organises IDS (International Dental Show)?
IDS (International Dental Show) is organised by Koelnmesse GmbH (GFDI / VDDI).
How can I prepare my website for IDS (International Dental Show)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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