Cultivate
Cultivate is a conference and trade fair for the green industry, serving plant growers, garden centre operators, landscape professionals and the suppliers who sell to them. The 2027 edition takes place on 10-13 July 2027 in Columbus, Ohio, United States, at the Greater Columbus Convention Center. The fair is organised by AmericanHort and is held annually. Exhibitors can present plants and products to growers, garden centres and landscapers.
Aphroa is not affiliated with Cultivate or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Cultivate
A simple plan around the dates of Cultivate. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Cultivate in the Gardening & Landscaping sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Cultivate.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Cultivate within days. Update your pages with the questions you heard most at the stand.
What a gardening and landscaping website should show
Garden centre buyers, landscape contractors and council purchasers look for clear product details, trade prices and a quick way to ask questions before and after a fair.
Clear range pages
Give each plant, tool or machine range its own clear page with sizes, availability and care or maintenance details, because garden centre buyers often check your catalogue before they visit the stand.
Phone-Ready site
Test your site on a phone outdoors in poor signal, since landscape contractors will look at it while walking the hall and will not wait for slow pages.
Dedicated fair page
Add a fair page to your website with seasonal ranges, trade price lists and a request form, and put its QR code on your stand so buyers can reach it quickly.
Prompt catalogue Follow-Up
Scan the business cards of contractors, retailers and council buyers at the stand and note which range each one asked about, then send them the right catalogue within a few days of the fair.
Not sure where your website stands?
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Questions about Cultivate
When is Cultivate 2027?
Cultivate 2027 takes place on 10–13 July 2027.
Where does Cultivate take place?
Cultivate takes place in Columbus, United States, at Greater Columbus Convention Center.
Who organises Cultivate?
Cultivate is organised by AmericanHort.
How can I prepare my website for Cultivate?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Next edition: 19–22 October 2027
Sector: Gardening & Landscaping
Read moreIFTF (International Floriculture Trade Fair)
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Read moreTrade Fair Aalsmeer (Autumn)
3–5 November 2026
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Sector: Gardening & Landscaping
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