IFTF (International Floriculture Trade Fair)
IFTF (International Floriculture Trade Fair) is a trade fair for the floriculture sector, serving visitors and exhibitors from the cut flower and pot plant trade. It is expected to take place on 3-5 November 2026 at Expo Greater Amsterdam in Vijfhuizen, the Netherlands. The fair is held annually and covers new varieties, growers and exporters. The 2025 edition recorded 24,000 visitors. HPP Exhibitions is the organiser of the event.
Aphroa is not affiliated with IFTF (International Floriculture Trade Fair) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IFTF (International Floriculture Trade Fair)
A simple plan around the dates of IFTF (International Floriculture Trade Fair). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IFTF (International Floriculture Trade Fair) in the Gardening & Landscaping sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IFTF (International Floriculture Trade Fair).
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IFTF (International Floriculture Trade Fair) within days. Update your pages with the questions you heard most at the stand.
What a gardening and landscaping website should show
Garden centre buyers, landscape contractors and council purchasers look for clear product details, trade prices and a quick way to ask questions before and after a fair.
Clear range pages
Give each plant, tool or machine range its own clear page with sizes, availability and care or maintenance details, because garden centre buyers often check your catalogue before they visit the stand.
Phone-Ready site
Test your site on a phone outdoors in poor signal, since landscape contractors will look at it while walking the hall and will not wait for slow pages.
Dedicated fair page
Add a fair page to your website with seasonal ranges, trade price lists and a request form, and put its QR code on your stand so buyers can reach it quickly.
Prompt catalogue Follow-Up
Scan the business cards of contractors, retailers and council buyers at the stand and note which range each one asked about, then send them the right catalogue within a few days of the fair.
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Questions about IFTF (International Floriculture Trade Fair)
When is IFTF (International Floriculture Trade Fair) 2026?
IFTF (International Floriculture Trade Fair) 2026 is expected to take place on 3–5 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does IFTF (International Floriculture Trade Fair) take place?
IFTF (International Floriculture Trade Fair) takes place in Vijfhuizen, Netherlands, at Expo Greater Amsterdam.
Who organises IFTF (International Floriculture Trade Fair)?
IFTF (International Floriculture Trade Fair) is organised by HPP Exhibitions.
How can I prepare my website for IFTF (International Floriculture Trade Fair)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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