CIFF Guangzhou (China International Furniture Fair)
CIFF Guangzhou (China International Furniture Fair) is a trade fair for visitors and exhibitors of the furniture and interior design sector, covering home, office and outdoor furniture and home textiles. It takes place in Guangzhou, China, at the China Import and Export Fair Complex (Pazhou) and the Poly World Trade Expo Center from 18 to 31 March 2027. The fair is held twice a year and recorded 353,106 visitors in the 2026 edition.
Aphroa is not affiliated with CIFF Guangzhou (China International Furniture Fair) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for CIFF Guangzhou (China International Furniture Fair)
A simple plan around the dates of CIFF Guangzhou (China International Furniture Fair). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at CIFF Guangzhou (China International Furniture Fair) in the Furniture & Interior Design sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for CIFF Guangzhou (China International Furniture Fair).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from CIFF Guangzhou (China International Furniture Fair) within days. Update your pages with the questions you heard most at the stand.
What a furniture and interior website should show
Architects, retail buyers and specifiers look for clear collection pages, accurate dimensions and materials, and trade terms they can read easily before and after a fair.
Collection product pages
Before the fair, check that each collection has its own product page with clear photographs, dimensions and materials, because architects and retail buyers often review ranges online before visiting your stand.
Fast mobile catalogue
Test your catalogue pages on a phone, since visitors will open them at your stand. Large photographs of sofas, tables or lighting should load quickly, even on a weak fair-hall connection.
Multilingual trade documents
Offer your price list, finish and fabric samples information and delivery terms in the languages of your buyers, so that export dealers and contract specifiers can read them without asking for a translation.
Fair landing page
Put a QR code on your stand that leads to a page made for the fair, then scan each business card and note the buyer type and collection of interest, so you can send the right brochure within days.
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Questions about CIFF Guangzhou (China International Furniture Fair)
When is CIFF Guangzhou (China International Furniture Fair) 2027?
CIFF Guangzhou (China International Furniture Fair) 2027 takes place on 18–31 March 2027.
Where does CIFF Guangzhou (China International Furniture Fair) take place?
CIFF Guangzhou (China International Furniture Fair) takes place in Guangzhou, China, at China Import and Export Fair Complex (Pazhou) & Poly World Trade Expo Center.
Who organises CIFF Guangzhou (China International Furniture Fair)?
CIFF Guangzhou (China International Furniture Fair) is organised by China Foreign Trade Guangzhou Exhibition Co., Ltd..
How can I prepare my website for CIFF Guangzhou (China International Furniture Fair)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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