ABF Franchising Expo
ABF Franchising Expo is a trade fair for franchise brands and investment opportunities, aimed at visitors and exhibitors from the franchising, retail and e-commerce sectors. The fair takes place at Expo Center Norte in Sao Paulo, Brazil, on 30 June - 3 July 2027. It is held annually and is organised by ABF / Informa Markets. Exhibitors present franchise concepts, and visitors can compare brands and investment options in one place.
Aphroa is not affiliated with ABF Franchising Expo or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ABF Franchising Expo
A simple plan around the dates of ABF Franchising Expo. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ABF Franchising Expo in the Retail, Franchise & E-commerce sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ABF Franchising Expo.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ABF Franchising Expo within days. Update your pages with the questions you heard most at the stand.
What a retail and franchise website should show
Investors, store owners and buyers check a company's concept, range, terms and contact details online before a fair, and return to them afterwards to follow up.}]}ârnĂŠ
Franchise offer page
Give your franchise offer or retail concept its own clear page, with the investment needed, support provided and contact details, so interested investors can check you before they reach your stand.
Mobile-ready range and terms
Make sure your product range and wholesale terms are easy to find on a phone, so a buyer at the stand can confirm your minimum order and delivery times quickly.
Pages in your visitors' languages
Offer your key pages in the languages of the franchise investors and marketplace sellers you expect, and check that the contact details match on every language version.
Follow up every contact
Collect the details of every store owner, buyer or investor you meet by scanning their business card, note what they asked about, and contact each one within days of the fair.
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Questions about ABF Franchising Expo
When is ABF Franchising Expo 2027?
ABF Franchising Expo 2027 takes place on 30 June 2027 – 3 July 2027.
Where does ABF Franchising Expo take place?
ABF Franchising Expo takes place in Sao Paulo, Brazil, at Expo Center Norte.
Who organises ABF Franchising Expo?
ABF Franchising Expo is organised by ABF / Informa Markets.
How can I prepare my website for ABF Franchising Expo?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreeShow Madrid
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