Yarn Expo (Autumn)
Yarn Expo (Autumn) is a trade fair for yarns and fibres, aimed at visitors and exhibitors of the textile industry. It takes place from 1-3 September 2027 at the National Exhibition and Convention Center (NECC) in Shanghai, China. The fair is held twice a year and recorded 600 exhibitors and 22,000 visitors in the 2026 edition.
Aphroa is not affiliated with Yarn Expo (Autumn) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Yarn Expo (Autumn)
A simple plan around the dates of Yarn Expo (Autumn). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Yarn Expo (Autumn) in the Textiles & Textile Machinery sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Yarn Expo (Autumn).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Yarn Expo (Autumn) within days. Update your pages with the questions you heard most at the stand.
What a textile website should show
Buyers and mill agents check specifications, certificates and sample options on a company website before the fair, and return to it afterwards to compare suppliers and make contact.}
Dedicated product pages
Give each fabric range or machine type its own product page with clear specifications, so buyers can check composition, width, weight or output before they reach your stand.
Current certificate downloads
Offer certificate and test-report downloads, such as OEKO-TEX or GOTS documents, and keep them current, because sourcing buyers often ask for them first.
Fair-Specific QR landing page
Print a QR code on your stand that opens a page made for the fair, with swatch and sample requests, in the languages of your main visitor markets.
Prompt personal Follow-Up
Scan the business cards of mill buyers and agents at the stand, note which fabric or machine they asked about, and send each of them a personal reply within days.
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Questions about Yarn Expo (Autumn)
When is Yarn Expo (Autumn) 2027?
Yarn Expo (Autumn) 2027 takes place on 1–3 September 2027.
Where does Yarn Expo (Autumn) take place?
Yarn Expo (Autumn) takes place in Shanghai, China, at National Exhibition and Convention Center (NECC).
How many exhibitors does Yarn Expo (Autumn) have?
Exhibitors of the 2026 edition: 600.
Who organises Yarn Expo (Autumn)?
Yarn Expo (Autumn) is organised by Messe Frankfurt (HK) Ltd; CCPIT-Tex.
How can I prepare my website for Yarn Expo (Autumn)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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