ITMA ASIA + CITME
ITMA ASIA + CITME is a combined trade fair for textile machinery, aimed at visitors and exhibitors of the textile and textile machinery sector. It takes place in Shanghai, China, at the National Exhibition and Convention Center (NECC), on 20-24 November 2026. The fair is held every two years. The 2025 edition recorded 800 exhibitors and 30,000 visitors.
Aphroa is not affiliated with ITMA ASIA + CITME or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ITMA ASIA + CITME
A simple plan around the dates of ITMA ASIA + CITME. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ITMA ASIA + CITME in the Textiles & Textile Machinery sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ITMA ASIA + CITME.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ITMA ASIA + CITME within days. Update your pages with the questions you heard most at the stand.
What a textile website should show
Buyers and mill agents check specifications, certificates and sample options on a company website before the fair, and return to it afterwards to compare suppliers and make contact.}
Dedicated product pages
Give each fabric range or machine type its own product page with clear specifications, so buyers can check composition, width, weight or output before they reach your stand.
Current certificate downloads
Offer certificate and test-report downloads, such as OEKO-TEX or GOTS documents, and keep them current, because sourcing buyers often ask for them first.
Fair-Specific QR landing page
Print a QR code on your stand that opens a page made for the fair, with swatch and sample requests, in the languages of your main visitor markets.
Prompt personal Follow-Up
Scan the business cards of mill buyers and agents at the stand, note which fabric or machine they asked about, and send each of them a personal reply within days.
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Questions about ITMA ASIA + CITME
When is ITMA ASIA + CITME 2026?
ITMA ASIA + CITME 2026 takes place on 20–24 November 2026.
Where does ITMA ASIA + CITME take place?
ITMA ASIA + CITME takes place in Shanghai, China, at National Exhibition and Convention Center (NECC).
How many exhibitors does ITMA ASIA + CITME have?
Exhibitors of the 2025 edition: 800.
Who organises ITMA ASIA + CITME?
ITMA ASIA + CITME is organised by CEMATEX / China Textile Machinery Association / CCPIT-Tex.
How can I prepare my website for ITMA ASIA + CITME?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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