WTM Africa
WTM Africa is a trade fair for African travel and tourism, serving visitors and exhibitors from the tourism, travel and MICE sector. It is expected to take place on 7-9 April 2027 at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa. The fair is held annually and had 781 exhibitors in the 2026 edition.
Aphroa is not affiliated with WTM Africa or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for WTM Africa
A simple plan around the dates of WTM Africa. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at WTM Africa in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for WTM Africa.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from WTM Africa within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about WTM Africa
When is WTM Africa 2027?
WTM Africa 2027 is expected to take place on 7–9 April 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does WTM Africa take place?
WTM Africa takes place in Cape Town, South Africa, at Cape Town International Convention Centre (CTICC).
How many exhibitors does WTM Africa have?
Exhibitors of the 2026 edition: 781.
Who organises WTM Africa?
WTM Africa is organised by RX (Reed Exhibitions).
How can I prepare my website for WTM Africa?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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26–28 October 2026
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Sector: Tourism, Travel & MICE
Read moreWTM World Travel Market London
3–5 November 2026
London, United Kingdom
Sector: Tourism, Travel & MICE
Read moreITB Americas
10–12 November 2026
Guadalajara, Mexico
Sector: Tourism, Travel & MICE
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