ITB Americas
ITB Americas is a trade fair for travel and tourism in the Americas, aimed at visitors and exhibitors from the tourism, travel and MICE sector. It takes place at Expo Guadalajara in Guadalajara, Mexico, on 10-12 November 2026. The fair is organised by Messe Berlin and is planned as an annual event, with 2026 as its first edition. Further information is published on the official website, itb-americas.com.
Aphroa is not affiliated with ITB Americas or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ITB Americas
A simple plan around the dates of ITB Americas. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ITB Americas in the Tourism, Travel & MICE sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ITB Americas.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ITB Americas within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about ITB Americas
When is ITB Americas 2026?
ITB Americas 2026 takes place on 10–12 November 2026. The following edition: 9–11 November 2027.
Where does ITB Americas take place?
ITB Americas takes place in Guadalajara, Mexico, at Expo Guadalajara.
Who organises ITB Americas?
ITB Americas is organised by Messe Berlin.
How can I prepare my website for ITB Americas?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IBTM Américas
18–19 August 2027
Mexico City, Mexico
Sector: Tourism, Travel & MICE
Read moreAntalya Travel Fair (ATF)
26–28 October 2026
Antalya, Turkey
Sector: Tourism, Travel & MICE
Read moreWTM World Travel Market London
3–5 November 2026
London, United Kingdom
Sector: Tourism, Travel & MICE
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