WestPack
WestPack is a packaging trade fair for visitors and exhibitors from the packaging sector, covering packaging materials and packaging machinery. It takes place at the Anaheim Convention Center in Anaheim, United States, on 9-11 February 2027. The fair is organised by Informa Markets and is held annually, giving suppliers and buyers of packaging solutions a regular meeting point on the US West Coast.
Aphroa is not affiliated with WestPack or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for WestPack
A simple plan around the dates of WestPack. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at WestPack in the Packaging sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for WestPack.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from WestPack within days. Update your pages with the questions you heard most at the stand.
What a packaging website should show
Packaging buyers look for clear product ranges, specifications and compliance documents before a fair, then want a quick way to continue the conversation afterwards.
Product group pages
Give each product group, such as folding cartons, flexible films or filling lines, its own clear page with specifications, so buyers can check what you offer before the fair.
Certificates and data sheets
Put your material data sheets and food-contact or recycling certificates where visitors can find them, since packaging buyers often ask for these documents before they request a quote.
Fast multilingual pages
Make sure your pages load quickly on a phone at the stand, and offer the pages in the languages of your buyers, such as German, French or Spanish.
Scan and follow up
Use the business-card scanner to capture each visitor's details at the stand, note the packaging format they need, and follow up every contact within days of the fair.
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Questions about WestPack
When is WestPack 2027?
WestPack 2027 takes place on 9–11 February 2027.
Where does WestPack take place?
WestPack takes place in Anaheim, United States, at Anaheim Convention Center.
Who organises WestPack?
WestPack is organised by Informa Markets.
How can I prepare my website for WestPack?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
PACK EXPO Southeast
12–14 April 2027
Atlanta, United States
Sector: Packaging
Read morePACK EXPO Las Vegas
27–29 September 2027
Las Vegas, United States
Sector: Packaging
Read morePropak Cape
27–29 October 2026
Cape Town, South Africa
Sector: Packaging
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