Watches and Wonders Geneva
Watches and Wonders Geneva is a trade fair for the luxury watch and jewellery sector, serving watch brands, retailers, collectors and industry professionals. It takes place at Palexpo in Geneva, Switzerland, on 5-11 April 2027. The fair is held annually and is organised by the Fondation de la Haute Horlogerie (FHH). Brands exhibit their new collections to trade visitors, retail partners and the specialist press, and further information is available on the official website.
Aphroa is not affiliated with Watches and Wonders Geneva or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Watches and Wonders Geneva
A simple plan around the dates of Watches and Wonders Geneva. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Watches and Wonders Geneva in the Jewellery & Watches sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Watches and Wonders Geneva.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Watches and Wonders Geneva within days. Update your pages with the questions you heard most at the stand.
What a jewellery and watch website should show
Retail buyers and distributors want to see your collections, materials and trade terms clearly before a fair, and a sensible way to pick up the conversation afterwards.}
Collection product pages
Give each collection its own product page with clear photographs, materials, hallmarks and wholesale terms, so buyers can check your range before they visit your stand.
Mobile-Ready galleries
Test your catalogue pages on a phone. Buyers will open your photo-heavy product galleries while standing in the aisle, and slow images cost you their attention.
Fair-Specific QR page
Print a QR code at your stand that opens a page made for the fair, with your new collection, price list request form and certificate information for gemstones and metals.
Buyer Follow-Up notes
Scan the business cards of retail buyers and distributors at the stand, and note which collections each one liked, so your follow-up email can mention the pieces they actually handled.
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Questions about Watches and Wonders Geneva
When is Watches and Wonders Geneva 2027?
Watches and Wonders Geneva 2027 takes place on 5–11 April 2027.
Where does Watches and Wonders Geneva take place?
Watches and Wonders Geneva takes place in Geneva, Switzerland, at Palexpo.
Who organises Watches and Wonders Geneva?
Watches and Wonders Geneva is organised by Fondation de la Haute Horlogerie (FHH).
How can I prepare my website for Watches and Wonders Geneva?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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