JA New York (Fall)
JA New York (Fall) is a trade fair for the jewellery industry, bringing together exhibitors and trade visitors from the jewellery, watches and accessories sector. It takes place at the Jacob K. Javits Convention Center in New York, United States, from 25-27 October 2026. The fair is organised by Emerald X and is held twice a year, with an autumn and a spring edition.
Aphroa is not affiliated with JA New York (Fall) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for JA New York (Fall)
A simple plan around the dates of JA New York (Fall). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at JA New York (Fall) in the Jewellery & Watches sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for JA New York (Fall).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from JA New York (Fall) within days. Update your pages with the questions you heard most at the stand.
What a jewellery and watch website should show
Retail buyers and distributors want to see your collections, materials and trade terms clearly before a fair, and a sensible way to pick up the conversation afterwards.}
Collection product pages
Give each collection its own product page with clear photographs, materials, hallmarks and wholesale terms, so buyers can check your range before they visit your stand.
Mobile-Ready galleries
Test your catalogue pages on a phone. Buyers will open your photo-heavy product galleries while standing in the aisle, and slow images cost you their attention.
Fair-Specific QR page
Print a QR code at your stand that opens a page made for the fair, with your new collection, price list request form and certificate information for gemstones and metals.
Buyer Follow-Up notes
Scan the business cards of retail buyers and distributors at the stand, and note which collections each one liked, so your follow-up email can mention the pieces they actually handled.
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Questions about JA New York (Fall)
When is JA New York (Fall) 2026?
JA New York (Fall) 2026 takes place on 25–27 October 2026.
Where does JA New York (Fall) take place?
JA New York (Fall) takes place in New York, United States, at Jacob K. Javits Convention Center.
Who organises JA New York (Fall)?
JA New York (Fall) is organised by Emerald X.
How can I prepare my website for JA New York (Fall)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
JA New York (Spring)
14–16 March 2027
New York, United States
Sector: Jewellery & Watches
Read moreJCK Las Vegas
4–7 June 2027
Las Vegas, United States
Sector: Jewellery & Watches
Read moreIJT Autumn (International Jewellery Tokyo Autumn)
28–30 October 2026
Yokohama, Japan
Sector: Jewellery & Watches
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