The International Surface Event (TISE)
The International Surface Event (TISE) is a trade fair for the flooring, tile and stone industry, intended for visitors and exhibitors working with floor coverings, ceramic, natural stone, carpet and installation equipment. It takes place in Las Vegas, United States, at the Mandalay Bay Convention Center on 2-4 February 2027. The fair is held annually and brings together the SURFACES, StonExpo and Tile Expo exhibitions under one roof.
Aphroa is not affiliated with The International Surface Event (TISE) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for The International Surface Event (TISE)
A simple plan around the dates of The International Surface Event (TISE). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at The International Surface Event (TISE) in the Building & Architecture sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for The International Surface Event (TISE).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from The International Surface Event (TISE) within days. Update your pages with the questions you heard most at the stand.
What a building and architecture website should show
Architects, planners and contractors look for clear product specifications, technical documents and a named contact on a company website, both before they visit a fair and after.
Dedicated product group pages
Give each product group, such as facade systems or insulation, its own page with clear specifications, so architects and planners can check your range before they visit your stand.
Downloadable technical documents
Offer technical data sheets, certificates and installation guides as plain downloads on your website, because specifiers and contractors will look for these documents first.
Fair-Specific QR landing page
Print a QR code on your stand that leads to a page made for the fair, with your product highlights, contact person and a link to request project samples.
Tailored contact Follow-Up
Scan the business cards of architects and contractors at the stand, note the project type on each contact, and send a tailored follow-up within a few days of the fair.
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Questions about The International Surface Event (TISE)
When is The International Surface Event (TISE) 2027?
The International Surface Event (TISE) 2027 takes place on 2–4 February 2027.
Where does The International Surface Event (TISE) take place?
The International Surface Event (TISE) takes place in Las Vegas, United States, at Mandalay Bay Convention Center.
Who organises The International Surface Event (TISE)?
The International Surface Event (TISE) is organised by Informa Markets Infrastructure & Construction.
How can I prepare my website for The International Surface Event (TISE)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreInternational Roofing Expo
16–18 February 2027
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