Trade fair

International Builders’ Show (IBS)

Updated

International Builders' Show (IBS) is a trade fair for visitors and exhibitors from the residential construction, building products and technology sectors. The fair takes place on 2-4 February 2027 at the Orange County Convention Center in Orlando, United States. It is held annually and is organised by NAHB (National Association of Home Builders). The 2026 edition recorded 78,000 visitors.

Aphroa is not affiliated with International Builders’ Show (IBS) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for International Builders’ Show (IBS)

A simple plan around the dates of International Builders’ Show (IBS). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at International Builders’ Show (IBS) in the Building & Architecture sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for International Builders’ Show (IBS).

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from International Builders’ Show (IBS) within days. Update your pages with the questions you heard most at the stand.

For building and architecture exhibitors

What a building and architecture website should show

Architects, planners and contractors look for clear product specifications, technical documents and a named contact on a company website, both before they visit a fair and after.

Dedicated product group pages

Give each product group, such as facade systems or insulation, its own page with clear specifications, so architects and planners can check your range before they visit your stand.

Downloadable technical documents

Offer technical data sheets, certificates and installation guides as plain downloads on your website, because specifiers and contractors will look for these documents first.

Fair-Specific QR landing page

Print a QR code on your stand that leads to a page made for the fair, with your product highlights, contact person and a link to request project samples.

Tailored contact Follow-Up

Scan the business cards of architects and contractors at the stand, note the project type on each contact, and send a tailored follow-up within a few days of the fair.

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FAQ

Questions about International Builders’ Show (IBS)

When is International Builders’ Show (IBS) 2027?

International Builders’ Show (IBS) 2027 takes place on 2–4 February 2027.

Where does International Builders’ Show (IBS) take place?

International Builders’ Show (IBS) takes place in Orlando, United States, at Orange County Convention Center.

Who organises International Builders’ Show (IBS)?

International Builders’ Show (IBS) is organised by NAHB (National Association of Home Builders).

How can I prepare my website for International Builders’ Show (IBS)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

World of Concrete

19–21 January 2027

Las Vegas, United States

Sector: Building & Architecture

Read more

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