SWOP – Shanghai World of Packaging (interpack China)
SWOP - Shanghai World of Packaging (interpack China) is a trade fair for packaging and packaging machinery, serving visitors and exhibitors from the packaging sector. It is expected to take place on 16-18 November 2026 at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China. The fair is held annually and is organised by Messe Düsseldorf China as part of the interpack network.
Aphroa is not affiliated with SWOP – Shanghai World of Packaging (interpack China) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SWOP – Shanghai World of Packaging (interpack China)
A simple plan around the dates of SWOP – Shanghai World of Packaging (interpack China). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SWOP – Shanghai World of Packaging (interpack China) in the Packaging sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SWOP – Shanghai World of Packaging (interpack China).
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from SWOP – Shanghai World of Packaging (interpack China) within days. Update your pages with the questions you heard most at the stand.
What a packaging website should show
Packaging buyers look for clear product ranges, specifications and compliance documents before a fair, then want a quick way to continue the conversation afterwards.
Product group pages
Give each product group, such as folding cartons, flexible films or filling lines, its own clear page with specifications, so buyers can check what you offer before the fair.
Certificates and data sheets
Put your material data sheets and food-contact or recycling certificates where visitors can find them, since packaging buyers often ask for these documents before they request a quote.
Fast multilingual pages
Make sure your pages load quickly on a phone at the stand, and offer the pages in the languages of your buyers, such as German, French or Spanish.
Scan and follow up
Use the business-card scanner to capture each visitor's details at the stand, note the packaging format they need, and follow up every contact within days of the fair.
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Questions about SWOP – Shanghai World of Packaging (interpack China)
When is SWOP – Shanghai World of Packaging (interpack China) 2026?
SWOP – Shanghai World of Packaging (interpack China) 2026 is expected to take place on 16–18 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does SWOP – Shanghai World of Packaging (interpack China) take place?
SWOP – Shanghai World of Packaging (interpack China) takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).
Who organises SWOP – Shanghai World of Packaging (interpack China)?
SWOP – Shanghai World of Packaging (interpack China) is organised by Messe Düsseldorf China.
How can I prepare my website for SWOP – Shanghai World of Packaging (interpack China)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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