Trade fair

Spielwarenmesse (Nuremberg International Toy Fair)

Updated

Spielwarenmesse (Nuremberg International Toy Fair) is a trade fair for toys, games, hobby, baby and children's products, held for visitors and exhibitors of the toy and licensing sector. It takes place at Messe Nürnberg in Nuremberg, Germany, and is expected to take place on 2-6 February 2027. The fair is held annually and is organised by Spielwarenmesse eG.

Aphroa is not affiliated with Spielwarenmesse (Nuremberg International Toy Fair) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Spielwarenmesse (Nuremberg International Toy Fair)

A simple plan around the dates of Spielwarenmesse (Nuremberg International Toy Fair). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Spielwarenmesse (Nuremberg International Toy Fair) in the Toys, Baby & Licensing sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Spielwarenmesse (Nuremberg International Toy Fair).

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Spielwarenmesse (Nuremberg International Toy Fair) within days. Update your pages with the questions you heard most at the stand.

For toys, baby and licensing exhibitors

What a toys, baby and licensing website should show

Retail buyers, distributors and licensing partners look for clear product ranges, safety details, trade terms and a named contact they can reach before the fair and after it.

Product line pages

Give each product line its own page with clear photos, age grading and safety marks, so retail buyers can check a range before they visit your stand.

Mobile catalogue test

Test your catalogue pages on a phone using stand wifi or mobile data, because buyers will open them while standing in front of your toys.

Multilingual trade terms

Offer your wholesale terms and licensing contact in the languages of your main buyer countries, so distributors can read minimum orders and territories without asking.

Personal Follow-Up

Scan the business card of every buyer or licensing partner at the stand, note which range they liked, and send a personal follow-up within a few days.

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FAQ

Questions about Spielwarenmesse (Nuremberg International Toy Fair)

When is Spielwarenmesse (Nuremberg International Toy Fair) 2027?

Spielwarenmesse (Nuremberg International Toy Fair) 2027 is expected to take place on 2–6 February 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Spielwarenmesse (Nuremberg International Toy Fair) take place?

Spielwarenmesse (Nuremberg International Toy Fair) takes place in Nuremberg, Germany, at Messe Nürnberg.

Who organises Spielwarenmesse (Nuremberg International Toy Fair)?

Spielwarenmesse (Nuremberg International Toy Fair) is organised by Spielwarenmesse eG.

How can I prepare my website for Spielwarenmesse (Nuremberg International Toy Fair)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

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