Trade fair

HKTDC Hong Kong Baby Products Fair

Updated

HKTDC Hong Kong Baby Products Fair is a trade fair for visitors and exhibitors in the toys, baby and licensing sector, covering baby and children's products as well as baby care and safety products. The fair takes place at the Hong Kong Convention and Exhibition Centre (HKCEC) in Hong Kong from 11-14 January 2027. It is held annually.

Aphroa is not affiliated with HKTDC Hong Kong Baby Products Fair or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for HKTDC Hong Kong Baby Products Fair

A simple plan around the dates of HKTDC Hong Kong Baby Products Fair. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at HKTDC Hong Kong Baby Products Fair in the Toys, Baby & Licensing sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for HKTDC Hong Kong Baby Products Fair.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from HKTDC Hong Kong Baby Products Fair within days. Update your pages with the questions you heard most at the stand.

For toys, baby and licensing exhibitors

What a toys, baby and licensing website should show

Retail buyers, distributors and licensing partners look for clear product ranges, safety details, trade terms and a named contact they can reach before the fair and after it.

Product line pages

Give each product line its own page with clear photos, age grading and safety marks, so retail buyers can check a range before they visit your stand.

Mobile catalogue test

Test your catalogue pages on a phone using stand wifi or mobile data, because buyers will open them while standing in front of your toys.

Multilingual trade terms

Offer your wholesale terms and licensing contact in the languages of your main buyer countries, so distributors can read minimum orders and territories without asking.

Personal Follow-Up

Scan the business card of every buyer or licensing partner at the stand, note which range they liked, and send a personal follow-up within a few days.

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FAQ

Questions about HKTDC Hong Kong Baby Products Fair

When is HKTDC Hong Kong Baby Products Fair 2027?

HKTDC Hong Kong Baby Products Fair 2027 takes place on 11–14 January 2027.

Where does HKTDC Hong Kong Baby Products Fair take place?

HKTDC Hong Kong Baby Products Fair takes place in Hong Kong, Hong Kong SAR China, at Hong Kong Convention and Exhibition Centre (HKCEC).

Who organises HKTDC Hong Kong Baby Products Fair?

HKTDC Hong Kong Baby Products Fair is organised by HKTDC (Hong Kong Trade Development Council).

How can I prepare my website for HKTDC Hong Kong Baby Products Fair?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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