Shoptalk Europe
Shoptalk Europe is a European retail and e-commerce innovation summit and trade show for retail and e-commerce professionals and the companies that serve them. The fair takes place in Barcelona, Spain, at Fira Barcelona Gran Via, from 1-3 June 2027. It is held annually and is organised by Hyve Group (Shoptalk). Exhibitors can present their products and services to retail and e-commerce visitors at the venue.
Aphroa is not affiliated with Shoptalk Europe or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Shoptalk Europe
A simple plan around the dates of Shoptalk Europe. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Shoptalk Europe in the Retail, Franchise & E-commerce sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Shoptalk Europe.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Shoptalk Europe within days. Update your pages with the questions you heard most at the stand.
What a retail and franchise website should show
Investors, store owners and buyers check a company's concept, range, terms and contact details online before a fair, and return to them afterwards to follow up.}]}ârnĂŠ
Franchise offer page
Give your franchise offer or retail concept its own clear page, with the investment needed, support provided and contact details, so interested investors can check you before they reach your stand.
Mobile-ready range and terms
Make sure your product range and wholesale terms are easy to find on a phone, so a buyer at the stand can confirm your minimum order and delivery times quickly.
Pages in your visitors' languages
Offer your key pages in the languages of the franchise investors and marketplace sellers you expect, and check that the contact details match on every language version.
Follow up every contact
Collect the details of every store owner, buyer or investor you meet by scanning their business card, note what they asked about, and contact each one within days of the fair.
Not sure where your website stands?
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Questions about Shoptalk Europe
When is Shoptalk Europe 2027?
Shoptalk Europe 2027 takes place on 1–3 June 2027.
Where does Shoptalk Europe take place?
Shoptalk Europe takes place in Barcelona, Spain, at Fira Barcelona Gran Via.
Who organises Shoptalk Europe?
Shoptalk Europe is organised by Hyve Group (Shoptalk).
How can I prepare my website for Shoptalk Europe?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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