Trade fair

Prolight + Sound Guangzhou

Updated

Prolight + Sound Guangzhou is a trade fair for professional lighting, sound and entertainment technology, LED displays, AV integration and musical instruments, aimed at visitors and exhibitors from the media, entertainment and broadcast sector. It takes place in Guangzhou, China, at the China Import & Export Fair Complex (Canton Fair Complex), and is expected to take place on 27-30 May 2027. The fair is held annually and is organised by Messe Frankfurt (HK) Ltd.

Aphroa is not affiliated with Prolight + Sound Guangzhou or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Prolight + Sound Guangzhou

A simple plan around the dates of Prolight + Sound Guangzhou. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Prolight + Sound Guangzhou in the Media, Entertainment & Broadcast sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Prolight + Sound Guangzhou.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Prolight + Sound Guangzhou within days. Update your pages with the questions you heard most at the stand.

For media and broadcast exhibitors

What a media and broadcast website should show

Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.

Dedicated product pages

Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.

Mobile-ready demo videos

Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.

Multilingual rights information

Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.

Personal follow-up

Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.

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FAQ

Questions about Prolight + Sound Guangzhou

When is Prolight + Sound Guangzhou 2027?

Prolight + Sound Guangzhou 2027 is expected to take place on 27–30 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Prolight + Sound Guangzhou take place?

Prolight + Sound Guangzhou takes place in Guangzhou, China, at China Import & Export Fair Complex (Canton Fair Complex).

Who organises Prolight + Sound Guangzhou?

Prolight + Sound Guangzhou is organised by Messe Frankfurt (HK) Ltd..

How can I prepare my website for Prolight + Sound Guangzhou?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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