NY NOW (Winter)
NY NOW (Winter) is a trade fair for visitors and exhibitors in the home and gift sector, covering home decor, gifts, lifestyle and handcrafted products. It takes place at the Jacob K. Javits Convention Center in New York, United States, on 31 January-2 February 2027. The fair is organised by Emerald X and is held twice a year, with a winter edition and an August edition.
Aphroa is not affiliated with NY NOW (Winter) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for NY NOW (Winter)
A simple plan around the dates of NY NOW (Winter). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at NY NOW (Winter) in the Home & Gift sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for NY NOW (Winter).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from NY NOW (Winter) within days. Update your pages with the questions you heard most at the stand.
What a home and gift website should show
Retail buyers browse ranges on their phones, compare wholesale terms before visiting a stand, and expect a prompt, relevant follow-up with the right catalogue afterwards.
Product pages per collection
Before the fair, check that every collection has its own product page with clear photos, materials and sizes, since buyers often browse your range on their phone first.
Visible wholesale terms
Make sure your wholesale terms, minimum order quantity and delivery times are easy to find, because retail buyers compare these before they walk up to your stand.
Fair-Specific QR page
Place a QR code at your stand that opens a page made for the fair, showing your new season collection and how to request your catalogue or price list.
Personal buyer Follow-Up
Scan the business cards of buyers at your stand and note which collections they liked, then send each of them a personal message with the right catalogue within a few days.
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Questions about NY NOW (Winter)
When is NY NOW (Winter) 2027?
NY NOW (Winter) 2027 takes place on 31 January 2027 – 2 February 2027.
Where does NY NOW (Winter) take place?
NY NOW (Winter) takes place in New York, United States, at Jacob K. Javits Convention Center.
Who organises NY NOW (Winter)?
NY NOW (Winter) is organised by Emerald X.
How can I prepare my website for NY NOW (Winter)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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