Trade fair

ASI Show Orlando

Updated

ASI Show Orlando is a trade fair for promotional products and branded gifts, aimed at visitors and exhibitors from the advertising specialty and promotional products sector. It takes place in Orlando, United States, at the Orange County Convention Center, and is expected to take place on 5-7 January 2027. The fair is organised annually by the Advertising Specialty Institute (ASI).

Aphroa is not affiliated with ASI Show Orlando or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for ASI Show Orlando

A simple plan around the dates of ASI Show Orlando. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ASI Show Orlando in the Home & Gift sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ASI Show Orlando.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from ASI Show Orlando within days. Update your pages with the questions you heard most at the stand.

For home and gift exhibitors

What a home and gift website should show

Retail buyers browse ranges on their phones, compare wholesale terms before visiting a stand, and expect a prompt, relevant follow-up with the right catalogue afterwards.

Product pages per collection

Before the fair, check that every collection has its own product page with clear photos, materials and sizes, since buyers often browse your range on their phone first.

Visible wholesale terms

Make sure your wholesale terms, minimum order quantity and delivery times are easy to find, because retail buyers compare these before they walk up to your stand.

Fair-Specific QR page

Place a QR code at your stand that opens a page made for the fair, showing your new season collection and how to request your catalogue or price list.

Personal buyer Follow-Up

Scan the business cards of buyers at your stand and note which collections they liked, then send each of them a personal message with the right catalogue within a few days.

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FAQ

Questions about ASI Show Orlando

When is ASI Show Orlando 2027?

ASI Show Orlando 2027 is expected to take place on 5–7 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does ASI Show Orlando take place?

ASI Show Orlando takes place in Orlando, United States, at Orange County Convention Center.

Who organises ASI Show Orlando?

ASI Show Orlando is organised by Advertising Specialty Institute (ASI).

How can I prepare my website for ASI Show Orlando?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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