Trade fair

Licensing Expo

Updated

Licensing Expo is a trade fair for brand licensing, characters and licensed products, aimed at visitors and exhibitors from the licensing, toys, baby and consumer products sectors. It is expected to take place on 25-27 May 2027 at the Mandalay Bay Convention Center in Las Vegas, United States. The fair is held annually and is organised by Informa Markets.

Aphroa is not affiliated with Licensing Expo or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Licensing Expo

A simple plan around the dates of Licensing Expo. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Licensing Expo in the Toys, Baby & Licensing sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Licensing Expo.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Licensing Expo within days. Update your pages with the questions you heard most at the stand.

For toys, baby and licensing exhibitors

What a toys, baby and licensing website should show

Retail buyers, distributors and licensing partners look for clear product ranges, safety details, trade terms and a named contact they can reach before the fair and after it.

Product line pages

Give each product line its own page with clear photos, age grading and safety marks, so retail buyers can check a range before they visit your stand.

Mobile catalogue test

Test your catalogue pages on a phone using stand wifi or mobile data, because buyers will open them while standing in front of your toys.

Multilingual trade terms

Offer your wholesale terms and licensing contact in the languages of your main buyer countries, so distributors can read minimum orders and territories without asking.

Personal Follow-Up

Scan the business card of every buyer or licensing partner at the stand, note which range they liked, and send a personal follow-up within a few days.

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FAQ

Questions about Licensing Expo

When is Licensing Expo 2027?

Licensing Expo 2027 is expected to take place on 25–27 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Licensing Expo take place?

Licensing Expo takes place in Las Vegas, United States, at Mandalay Bay Convention Center.

Who organises Licensing Expo?

Licensing Expo is organised by Informa Markets.

How can I prepare my website for Licensing Expo?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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